Hahahh really? 100-500 is soooooo bad! I was expecting way more (and it is going up) has only been a few days since we released.
Marketing has been a lot harder than I though, mainly due to all the other Flappy bird games out there (which 99% of are shit) so far, marketing has consisted of -
Facebook posting to friends, asking them to share (you would be surprised how little people want to do)
Twitter posting (having others retweet is helpful but hasen't resulted in many plays)
Forum posts - Haven't really done a great deal of forum posting as I'm waiting for the iOS version to pass review.
Reviewers - Sent out a bunch of review requests and have heard nothing. Have had more emails asking if I want to look at their marketing survive ... which could be an option but I don't want to spend even more money on this.
Youtube - Having a trailer seems to help heaps, could be the reason we have more than 10 people. It only takes 30 seconds to see if the game is good/what you're into.
Website www.factorybird.com - Have a website that you can link people to with the trailer and a link to the games (if it's out on both iOS an Android this can act like a small portal to hook players and send them to each store). Google has realtime analytics so try some marketing magic while you watch the numbers checking out your site, see what works and what doesn't.
Reddit - would post here but would get slammed