Hi,
That data is within the Parse.dll. You can't access it other than through Parse api, or within PlayMaker via the bridge I built, or the actions.
now if you refer to where the data is within parse server, it's in your dashboard, you create an app, and then you can fill up data manually, or save new data using again the set of actions provided to control Parse.
But maybe I don't understand your question again?
Bye,
Jean