Unity doesn't, and can't, provide figures on piracy of your asset
That is curious. I would have expected them to be in the best position to know if assets that are part of a build have a legal counterpart in their own database of developers who have acquired this and that asset. With all the data Unity collects, from devs to users, it's really odd that they cannot cross the data. Wouldn't there a file associated to the build? One that clearly lists all the assets used in the build, with such file then being somehow readable within the application after the build. Without relying on Analytics, Unity still collects a minimum of data from apps, right?
I also suppose a lot of pirated assets might not end in commercial products at all
, nor do they make any attempt to deal with it outside of their platform. They're simply a distribution platform for Publishers to utilize and their policy is to adhere to law by complying with DMCA takedown notices, essentially. You can read their full EULA on the website if you're curious. They're actually quite disconnected from the community which is something we on the advisory board urged them to change.
However there are derived statistics on piracy within the publisher groups. There are many websites hosting content for free, as well as free torrents and websites that actually sell assets at a lower price after they rip them from the UAS. In terms of my own personal statistics, I had more downloads on a pirate site than I had reflected in my publisher portal, so more people actually pirated the asset than bought it - by a significant margin.
Other developers, even recently, have compared source code of new products published on the store only to find that there are significant portions of the source code that in that product actively being sold to users. The same thing occurs even more frequently with 3d models that are reskinned and sold on the store. Synty Studios and others deal with this regularly.
GitHub, even years after I deprecated the asset mentioned above, still has copies of it floating around in public repositories. I don't even bother issuing takedown notices for them anymore.
Anyway, that's just some side information for you and not really relevant to the thread. I suppose the only relevant point is that various sales models become relevant for a variety of reasons in different contexts.
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