OK, I figured this out. Actually, I figured it out based on Brandon Wu's excellent One Month Game School called "Class 2: Make a 2D Platformer Game with Unity", which I highly recommend.
I want to post my solution here as to hopefully help other folks in the same situation.
First, I didn't understand that the Mecanim plugins were something I didn't have yet. I thought it was part of the standard PlayMaker bundle (not sure why it's not). That can be downloaded here:
https://hutonggames.fogbugz.com/?W1031Next, be sure there's an Animator component on the Game Object with the animations. I heard various sides of that coin... for this solution, I needed one. Name the states something short and appropriate.
After Mecanim is installed, there are lots of new PlayMaker actions. An awesome one is called "Animator Play". Add this and set it up to point to the GameObject with the animations. For "state", use the Animator state you named above.
Viola. Super simple, but I've seen a lot of folks beating their heads against the wall on this one just as I did over the past 36 hours - I hope this helps some folks.